Facebook is popping the bubble
It was about 2 years ago, when I wrote a post about how social networks
(and specifically Facebook) isolate us in so-called Social Bubbles.
In January 2013, Facebook introduced a new beta feature to a handful of users (<100,000 is still a handful when we're talking Facebook numbers).This feature is called Graph Search, and it basically let you search everyone on Facebook according to their profile info.
This includes Likes, Companies they worked in, relatives, Places they've been to, Relationship status, etc.
This feature has a potential to pop the so-called Social Bubble and connect people due to their
interests, location, and not necessarily if they have a mutual friend.
The potential is very interesting in many aspects:
Social-wise, it could help make groups of common interests and might even accommodate grass roots organizations.
Business-wise, it has a potential to find exactly the kind of employee you want, especially when a substantial part of
what is looked for in an employee might not be on his resume,
but it might be on his Facebook profile.
This move of course, could also have some devastating consequences.In fact, a British comedian by the name of Tom Scott, already compiled a website
of possible incredibly embarrassing Facebook Graph Searches.
While this is all fun and games right now, it might have substantial impact on many people
that have yet to figure out their Privacy Settings.